If you’ve ever wandered through a Moroccan souk, you’ll know just how tempting it is to buy EVERYTHING!
From colourful ceramics and fragrant spices to beautiful leather goods and handwoven rugs, Morocco is a shopper’s paradise. But what makes shopping here so special are the artisans, traditions, and stories behind the products.
After years of exploring Morocco’s medinas, meeting local craftspeople, and sharing these experiences with my guests, I’ve discovered that some of the best finds go well beyond Marrakech.
Whether you’re looking for a special gift, something beautiful for your home, or a little piece of Morocco to take with you, here are my top six things worth buying and where to find them.
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1. Handmade Moroccan pottery and ceramics
From colourful Safi plates to the beautiful blue-and-white ceramics of Fes, Moroccan pottery is both practical and artistic. Tagines, serving bowls, cups, and decorative pieces make wonderful keepsakes.
Where to buy: Safi, Fes, and Tamegroute for its distinctive green-glazed pottery.
2. Handwoven Moroccan rugs
Moroccan rugs tell stories through their patterns, textures, and colours. From thick Beni Ourain wool rugs to vibrant flatwoven kilims, each style reflects different weaving traditions.
Where to buy: Middle Atlas communities, Khenifra, Azilal, Taznakht, and reputable cooperatives or rug specialists as well in cities of Marrakech & Fes.
3. Leather goods and babouche slippers
Leatherworking is one of Morocco’s best-known crafts. Beautiful leather bags, belts, pouffes, wallets, and traditional babouche slippers are everywhere, but the quality varies considerably.
Where to buy: Fes, Marrakech, and other historic medinas with established leather artisans.
4. Moroccan spices and saffron
This is one of my favourite categories because you can bring the flavours of Morocco into your own kitchen. Think ras el hanout, cumin, paprika, ginger, and genuine saffron.
Where to buy: Local spice merchants throughout Morocco, especially in Fes and Marrakech, and the Taliouine region for saffron.
5. Argan oil and traditional beauty products
Argan oil is one of Morocco’s most distinctive products. Add traditional black soap (savon beldi), ghassoul clay, and rosewater, and you have the beginnings of your own Moroccan hammam ritual.
Where to buy: Essaouira and the Souss-Massa region for argan products, and reputable herbalists throughout Morocco as well in Marrakech at recommended herborists.
6. Handcrafted metalwork and tea accessories
Morocco’s tradition of metalworking produces everything from intricate lanterns to engraved trays and beautiful teapots. A Moroccan tea set is a particularly lovely reminder of the country’s hospitality.
Where to buy: Fes, Marrakech, and specialist metalworking souks.
Shopping in Morocco is an experience in itself, and a few little tips can make it even better!
Bargain with a smile. Haggling is part of the experience in many souks, so have fun with it! Be friendly, respectful, and remember that a few extra dirhams might mean more to the artisan than to you.
Support local artisans. Whenever possible, buy directly from craftspeople and women’s cooperatives. It’s a wonderful way to support local communities and help keep traditional skills alive.
Ask questions. Not all ceramics are food-safe, and not all argan oil is pure. Ask about materials, ingredients, and how things are made before purchasing.
Think about packing. Those gorgeous ceramic bowls and bottles of argan oil need a little extra care! Ask vendors to wrap fragile items well and check your airline’s baggage restrictions.
Explore beyond the tourist shops. Some of my favourite finds have come from small workshops, neighbourhood markets, and artisans tucked away in the medinas. Don’t be afraid to wander a little further!
For me, the best things you bring home from Morocco aren’t always the things you buy. They’re the conversations with artisans, the stories behind a handmade piece, and the memories of discovering something special in a little shop you might never have found on your own.
These are exactly the kinds of experiences I love sharing with my guests at Follow Your Heart Travel Experiences. My small-group and private Morocco journeys go beyond the usual tourist stops, connecting you with local people, traditions, and places that make this country so special.
Want to discover Morocco beyond the souvenirs? Come explore with me!
Visit my Signature Trips to discover my upcoming Morocco journeys or get in touch about creating your own private adventure with a FREE 15 minute Discovery Call.
Prices in € and USD$. Subject to change without notice as exchange rate varies and local prices change.
